Tag: Google Sheets
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From $300/Month to Free: Rebuilding a Campaign Management System
Sometimes the best solutions come from the worst problems. In this case, that problem was watching a digital marketing agency’s SaaS costs spiral out of control because of one simple feature: client access. Here’s how I turned a $300/month Airtable portal into a completely free, secure campaign management system using Google Sheets, some creative automation,…
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WhatsApp as a Surprisingly Powerful Data Management Tool
I never thought WhatsApp would become our secret weapon for data management, but here we are—with a simple messaging interface that saved my client’s team over 4 hours weekly on data updates. By connecting the familiar WhatsApp experience to their backend systems, I created a solution where anyone can update their client database using natural…